Don’t be a Fan, just like it ! – are we so uncommitted in this day and age?
Do you remember when like everything was like this and the word like, like showed up like 40 times like in every paragraph spoken?
Facebook is back at it again with more changes: To try to spur members to become fans of more of its site’s Pages, which are profiles that organizations, companies and public figures set up to promote themselves and their brands, it is removing the “become a Fan and putting an I like button in it’s place. http://www.macworld.com/article/150722/2010/04/facebook.html?lsrc=rss_main
It seems also the Facebook will start suggesting specific pages that are related to information people have posted about themselves on their profiles, such as the city in which they live and the type of music and movies they like. This idea has been used by iTunes for sometime and is called Genius on their platform. Suggesting songs, books, and movies that are based on previous purchases.
The Community page is still also in development: dedicated to a topic or experience that is owned collectively by the community connected to it. Community Pages are still in beta, but long-term goal is to make them the best collection of shared knowledge on a topic… ie Eating out in Kelowna. http://blog.facebook.com/blog.php?post=382978412130
Finally, Facebook has also added a new privacy control that lets members hide their list of friends from their own friends. This could be for people who have friends but are not sure if they “like” the thought of other friends knowing that they are friends!!! (Interesting!!)
So is Facebook just trying new stuff, is it continually changing stuff for no reason, or is it trying to adapt. If it is trying to adopt, what is it trying to adapt to?
Are we as a society inundated with so much choice that we are becoming noncommittal towards everythin?
Lets take the jams in the aisle at the grocery store…. Could there be any more varieties or sizes or brands? You stand there gazing overwhelmed with options. Hey there could be three new brands there this week but you will probably not even notice. What do you end up doing?
You buy the same one you always do. I like it and why risk making a commit to anything else!
Was this part of the reason why the online reporting of Kelowna.com struggled? We liked http://castanet.net and why change?
How are businesses supposed to market thier products and services if there is too much choice or unwillingness to commit?
One answer may lie in a new study: Women Want Online Ads That Fit Into Their Lives
Study findings include:
Over 65 percent of women first think, “Cool! How did they know I wanted this?” when receiving an online advertisement perfectly targeted to them.
88 percent of women “wish brands they trust sent them more tailored offers.”
So if you are running a social media campaign to target the ladies, interview them find out what they want to know and then let other female clients know. Engage them and reach out to them.
People buy from stores that they interact with on a daily basis.
I congratulate Bruce at OkanaganCarCare for running a ladies tire change Clinic.
You can go to their website at http://www.OkanaganCarCare.com and check out some of the photos of the great night. And of course ladies you can now like them on facebook and find out what else they are up to.