So I hail originally from the UK and was brought up on the ‘Top of the Pops’ and the Top Forty. The music scene like anywhere in the world is big business and to crack an opening is well lets say an incredible task. So driving back in my Car listening to the BBC chart show. At number 36 this week is a band called Chartjackers. For those of you who have not heard Chartjackers is a bunch of fresh-faced YouTube stars who were approached by BBC Switch to see if they could generate a number one single for Children in Need using only the power of the internet.
Since the meteoric rise of YouTube and Twitter there have been several collaborative Internet projects. I think what you have to remember that this collaboration highlights the power that a fusion of traditional media such as radio, promoting a social online campaign can do incredible things, and can do it very quickly.
Charlie, Alex, Johnny and Jimmy have over 17 million YouTube views between them, a combined subscriber total that tops 200,000. The hope is that the boys can translate their on-line fan base into real life sales of their track.
So what does very quick mean? In just ten short weeks the boys managed to get a song together by harnessing the talent of the YouTube community, and recorded the track along with the music video. The resulting single, “I’ve Got Nothing” is a cheery, upbeat number reminiscent of the chirpy pop from Alphabeat, and went on sale on November 9th
All proceeds from the single will go to Children In Need, If you fancy helping the boys in their quest for domination of the charts you can buy their song on iTunes now for the princely sum of $0.99
I have personally worked on many marketing campaigns; one of the most recent was promoting the Local Nissan Cube Launch in Canada. I always like to emphasis that social media works well, but when you have some radio promotion some paper promotion working along side a Facebook Ad campaign with 200,000 fans and 50,000 Twitter Followers behind you then watch out world. You have found World of mouth.
Listening to the tune tell us what you think, or please comment on your experience of Facebook, Twitter, Radio fusion.